Turtle Down Under was invited to Tourism Australia’s 18th edition of its flagship trade initiative, Australia Marketplace India (AMI), held in Bangalore from 23rd to 25th July 2023. Turtle Down Under participated as one of the representatives of the Australian tourism industry to develop and establish business relationships with fellow key travel agencies and tour operators in India.
Turtle Down Under was one of the 86 Australian tourism businesses that participated in a three-day event showcasing their services to 94 Indian travel agents. The event highlighted the increasing popularity of Australia as a holiday destination for Indian tourists. Turtle Down Under’s presence at the event was a testament to their commitment to providing exceptional travel experiences to their clients.
Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, stated, “India has improved its ranks among Australia’s source markets and reached a milestone of emerging as the first market to recover to pre-Covid levels, with several marketing, public relations, distribution, and partnership initiatives aimed at enhancing Australia’s attractiveness and consideration.”
The demand for travel between the two countries has also been encouraged due to the direct aviation capacity tripling in size and the increased ease of obtaining a visa with an entirely digitised process. With these changes, India has ranked Australia’s fourth-largest inbound tourism market for arrivals for 2022-23. Consequently, the AMI event also saw a 20 percent increase in seller delegates, working towards growing the tourism demand from India in Australia.
What is AMI?
Australia Marketplace India is a remarkable platform that facilitates connections between India’s top travel agents and Australian tourism industry stakeholders and delegates. The platform’s primary objective is to promote the latest and diverse offerings and experiences in Australian tourism. Additionally, they organise events that bring buyers and sellers together, providing networking opportunities. It’s a commendable initiative that contributes significantly to the growth of tourism in Australia.